Cherries' Lingerie

My primary goal was to craft a brand design that is romantic, feminine, and whimsical. I built a story of a woman living on the coast of France who has a party. She goes swimming in her clothes and leaves martini glasses next to the pool. Cherries’ lingerie is for the busy woman: the mom bringing her children to soccer practice, the CEO who has a huge presentation. It’s wearable lingerie that is her own secret. Only she knows she’s wearing it and it brings her confidence and allows her to feel sexy throughout her normal day.

This project was part of the One Week Brand package with print design add-ons.


Creative Direction
Brand Identity
Packaging + Tag Design